Task #5 Analysing Mass Media

Here we had to make notes on media, and the ways we consume it.

(These note where made on the one note app on my iPad, seems like a really effective way to make notes, so I’ll probably keep using it)

 

As you can see in my notes, we’ve cover the Chomsky’s Propaganda Model and the five filter:

Ownership

This in summary talks about how the higher up and the companies that own other companies control and dictate what messages they send us through advertising.

File:Corporationsownmedia.png

(An Example of this)

Advertising

The second filter deals with advertising its self, take newspapers for example that need advertising to help pay the costs for production, the underlining problem with this is the advertising that they can’t live with out are all saying and putting across there message.

Sourcing

This filter talks about sourcing and how large media corporations and Journalists are likely to get most of their sources from a specific place for most of their stories, meaning even though it meant to be an unbiased opinion it coming from the same people every time.

Flak

Flak is termed for negative responses to media comments when try to discredit them, but they normally get accused of being wrong.

Fear

Filter five normally works off Fear and scaring the public to fit in, you often see news outlet will work of one huge world ending problem to another world ending problem.

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